TIME WAS

NEVER HERE

about.

Piece of Now isn’t just a watch, it all started from a simple GIF I stumbled upon online right before the 2020 pandemic. “I’d love to have a reminder like that every day!” I thought when I saw it (…) I couldn't find anything right, tho.


The result? A mix of simple, earthy tones — beige and dark brown — that go with pretty much everything I wear. It’s light, it’s quiet, and… yeah, it tells the time — anyone can see the hands moving — but honestly? That’s just a side effect. For years now my wrist has worn it, and it’ll keep going, because what started as an unusual accessory has quietly become a modest talisman.

Woman with color palette
Woman with color palette
Woman with color palette

I went through dozens of makers before I found the right components. One for the bamboo cases. Another for the soft Portuguese cork. Then I just brought them together, letting the design evolve around the core message it shares every time I glance at my wrist: now. now. now.

Your mind has been elsewhere?

Things come and go, but time neither starts nor ends.

Return to being mindful throughout the day,

letting this watch remind you.

  • bamboo case

  • Portuguese cork strap

  • gift packaging

  • RoyalMail 💌 1-5 March

  • custom engraving on the back (pre-orders only)

©2026 Piece of Now

Your mind has been elsewhere?

Things come and go, but time neither starts nor ends.

Return to being mindful throughout the day,

letting this watch remind you.

  • bamboo case

  • Portuguese cork strap

  • gift packaging

  • RoyalMail 💌 1-5 March

  • custom engraving on the back (pre-orders only)


©2026 Piece of Now

Your mind has been elsewhere?

Things come and go,

but time neither starts nor ends.

Return to being mindful throughout the day,

letting this watch remind you.

  • bamboo case

  • Portuguese cork strap

  • gift packaging

  • RoyalMail 💌 1-5 March

  • custom engraving on the back
    (pre-orders only)

©2026 Piece of Now